Chennai / Bengaluru · IST

I make digital
feel personal.

Senior Personalization Solution Specialist crafting the sweet spot between human experience and delivery engineering.

↓
STRATEGY ✦ PERSONALIZATION ✦ EXPERIENCE ✦ ENGINEERING ✦

Selected focus

( 2026 )
01

Experience Personalization

Designing targeted journeys with Adobe Target, Web SDK and real-time behavioral signals.

  • Adobe Target
  • AEP
  • CJA
↗
02

Delivery Experience

Turning ambitious ideas into fast, measurable experiences across global digital surfaces.

  • AEM
  • JavaScript
  • Core Web Vitals
↗
10+

years turning
signals into stories

The person behind the pixels

UX thinks about the moment.
DX makes it happen.

I’m Praveen Nishanth—a personalization specialist, curious builder, husband, and father. At Lenovo, I help global teams move from one-size-fits-all pages to useful, relevant experiences. I’m happiest where strategy meets the browser: asking the hard question, finding the clean solution, and measuring what changed.

My operating system

01

Useful over loud.

Attention is borrowed. Earn it with relevance.

02

Fast is a feature.

Performance belongs in the experience brief.

03

Measure the truth.

Opinions start the work. Evidence improves it.